I look for realness, the original and unpolished. I like to shoot things in a straightforward way, representing things for what they are. I believe that almost everything possesses an intrinsic beauty within them already. You just need to capture it with respect and admiration. That is what I do.
Empathicperspective in visualizing healthcare prevention.
For Zilverenkruis Achmea.
Agency FHV/BBDO Art Direction Martin Corlnelissen.